This Wednesday on July 20th, the Air Jordan 31 “Banned” was officially unveiled at the Las Vegas-based Brooklyn Bowl during a launch event. Jordan Brand’s latest, thirty-first signature model has been designed by Tate Kuerbis, who had joined Jordan Brand back in 1999 and was the one who had designed the Air Jordan 18. According to Tate himself, he got the idea of designing a futuristic yet simple, sleek yet stylish new model while seated in Michael Jordan’s LaFerrari and it took him 18 months to put together the design. Apparently, Tate was quite impressed and inspired by the comfort that the seats of the hybrid sports car offered.
However, the predominant source of inspiration behind the Air Jordan 31 “Banned” is first ever Air Jordan sneaker that was infamously banned for violating NBA’s sneaker policy. That is why “BANNED” can be spotted beneath the soles of the Air Jordan 31 “Banned” in large, block letters. In a promotional video, Michael Jordan himself explains that he “wanted to be different” and Nike supported him by paying a $5,000 fine for each game in which he continued rocking the Air Jordan 1 “Bred.” It seems that first colorway of the Air Jordan 31 “Banned” even borrows the same color scheme.
It turns out that Jordan Brand has picked Russell Westbrook to be the face of the company and its latest signature silhouette. It makes sense too, considering that Russell is quite renowned for his fashion sense beyond the court and pushing the limits as an NBA athlete. With a smile on his face, Russell himself has even stated that the Air Jordan 31 “Banned” is pretty much as comfortable as a Ferrari seat. As mentioned, the inside of the Air Jordan 31 “Banned” really was designed to feel like the LaFerrari’s seat, which is why apparently the material was stripped away and it was mostly about performance when designing the Air Jordan 31 “Banned”. Read the next part of this post to find out more about the Air Jordan 31 “Banned”.
Air Jordan 31 “Banned”
Release Date: September 3rd, 2016
Style Code: 845037-001