This year’s Air Jordan releases 2019 will include this Air Jordan 9 colorway dubbed “Dream It, Do It” inspired by Nike‘s historic slogan. During the NBA All–Star Weekend, Jordan Brand released the Air Jordan 9 “UNC” on February 9th, 2019 at a price of $190. It was dressed up in the same color scheme of Midnight Navy, University Blue and White as the Air Jordan 9 Low “Pearl Blue” from 2002. The upcoming colorway of the Air Jordan 9 that you see here could potentially remind you of an Air Jordan 9 NRG Boot colorway that was released last year, although the two are considerably different.
The History Of Nike’s “Just Do It” Slogan
There is no doubt that Nike’s “Just Do It” slogan is nothing short of legendary. However, its origin is something that not even Nike’s most loyal fans may expect or know about. Dan Wieden, advertising executive and co-founder of the Wieden+Kennedy agency, was the one who coined the “Just Do It” slogan. While the slogan itself is supposed to be motivational, its origin is somewhat dark and macabre. Dan actually came up with this slogan after drawing inspiration from Gary Gilmore‘s last words “Let’s do it,” who had been executed back in 1977 for two different murders. Despite its morbid origin, “Just Do It” remains as Nike’s iconic slogan.
The Air Jordan 9 “Dream It, Do It” Is A Nod To The “Just Do It” Slogan
It is apparent that the “Dream It, Do It” nickname is inspired by Nike’s “Just Do It” slogan. However, the first thing you will likely notice about this Air Jordan 9 colorway is that the color scheme of the left and right shoe is mismatched. The overall color scheme though also seems to be inspired by the ‘90s. Despite being mismatched, the shoes have predominantly Black-colored uppers, with varying Dark Concord-, Teal– and University Red-colored accents. Each of the heels also features the embossed, circular “Jumpman” branding and the “23” beneath it. The Air Jordan 9 “Dream It, Do It” has actually already joined recent Air Jordan releases 2019.
Air Jordan 9 Retro “Dream It, Do It” Color: Black/University Red-Dark Concord Style Code: 302370-065 Release Date: March 9th, 2019 Retail Price: $190
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