It was back in 2014 when Canadian rapper and record producer Drake joined forces with Jordan Brand to create brand new iterations of two of the Jumpman’s most popular signature sneaker models. Drake, in collaboration with Jordan Brand, designed “OVO” versions of the Air Jordan 10 and the Air Jordan 12, which hit the shelves accompanied by apparel from his clothing line. The all-White Air Jordan 10 “OVO” was an instant hit when it arrived at retailers last year and now the Jordan release date of a similar all-Black version is scheduled to take place next month.
It was being rumored ever since last year that the second Air Jordan 10 rendition that is a part of the OVO x Jordan Brand collaboration would be making its retail debut in 2016. These initial rumors also revealed Jordan Brand’s apparent intentions to drop the OVO x Air Jordan 10 “Black” sometime during the 2016 NBA All-Star Weekend. It is quite a coincidence that the event is scheduled to take place between February 12th and 14th in Toronto, which happens to be Drake’s hometown. For Jordanheads who are not aware that this sneaker already made its retail debut at the Los Angeles-based OVO pop-up store last year, they are getting another opportunity to cop a pair.
Taking cues from its predecessor, the upper of this OVO x Air Jordan 10 edition is made up of scotch grain leather, while also featuring Stingray texture, all of which is dressed up entirely in black. In particular, the collar, eyestay and mudguard of this sneaker comprise of the Stingray leather. A metallic gold motif has been utilized for Drake’s signature “OVO” branding, while both the heel and the tongue sport a tonal Jordan Jumpman logo. Last but not least, a semi-translucent sole unit, which matches the upper rather than contrasting it, completes the look.
The rumors were indeed true because the Jordan release 2016 of the OVO x Air Jordan 10 “Black” is indeed taking place in February, but an actual date is yet to be announced. However, this much is know that it will be retail at a price of $225 USD.
OVO x Air Jordan 10 Retro “Black”
Release Date: February 13th, 2016
819955-030 | $225