Last weekend, specifically September 12th, was scheduled the mark the Jordan release date of the Air Jordan 10 “OVO.” This was the release date that Jordan Brand had confirmed for this highly-anticipated rendition of the Air Jordan 10 and sneakerheads were likely expecting the Drake-inspired sneaker to hit the shelves. Unfortunately, the disappointing news is that Jordan Brand has pushed back the release date of the Air Jordan 10 “OVO” a couple of weeks for some unknown reason.
However, apparently that did not stop the Air Jordan 10 “OVO” from arriving at select Nike retailers in the United States, such as the three Louisiana-based stores of Sneaker Politics, but there was a catch. Many sneakerheads had probably been expecting Air Jordan 10 “OVO” pairs to be copped by people who intended to put the sneakers up on sale on the secondary market rather than lacing up in them. However, Sneaker Politics decided to prevent resellers from succeeding in their endeavors by making it compulsory for their customers to wear an Air Jordan 10 “OVO” while still in the store in order to be able to purchase it.
In other words, people would have a harder time reselling undeadstock pairs of the Air Jordan 10 “OVO.” Sneaker Politics even posted a Tweet on their Twitter account about one of their customers who was refused an Air Jordan 10 “OVO” pair after the customer did not agree to laced up in the sneaker right on the spot. Some readers probably feel that customers paying the retail price for a pair of sneakers should be allowed to do whatever they want with their kicks. However, sneakerheads who have previous failed to cop highly-anticipated kicks like these because of resellers likely believe that Sneaker Politics made the right move.
The Jordan release 2015 of the Air Jordan 10 “OVO” was supposed to take place on September 12th, this past weekend, and the sneaker did indeed arrive at a few select retailers. However, it is being rumored that the sneaker will make a more wider retail debut on October 3rd, when it will retail for $225.