In Russia, flower- and gift-giving tend to have a significant impact. The Russians have a longstanding tradition of giving flowers and gifts, especially on September 1st every year, which is the first day of school there. However, even when there is no major holiday or special occasion, people in Russia tend to give each other flowers often. Perhaps that is why there tend to be hundreds of flower shops and stalls in the streets of Russia, where a wide range of floral arrangements and bouquets are available. Inspired by the importance of flowers and the tradition of flower-giving there, Nike has whipped up an entire “Russian Floral” Collection.
As in other parts of the world, it is considered courteous and polite to bring flowers, or some other gift, when visiting someone’s home in Russia. Apart from the tradition revolving around flowers, Russia is also quite steeped in superstition as well. That is why, when giving someone a bouquet of flowers in Russia, it should be made sure that it does not contain an even number of flowers or any yellow flowers. In Russia, an even number of flowers are only used at funerals and more than often, yellow flowers are also only used at funerals.
Nike’s “Russian Floral” Collection seems to be fairly large, especially since it includes colorways for both men and women. This collection includes men’s and women’s iterations of the Air Force 1, Air Max 90, Benassi Slip and the Blazer Low. All of the footwear that is a part of this collection is dressed up in a Black and Red color scheme. As this collection’s nickname likely suggests, and as can be seen, all of them also have Russian floral graphics printed over them, with some Yellow-colored detailing. So far, Nike has not revealed when it will be dropping this “Russian Floral” Collection, but it is expected to arrive soon.
Nike’s “Russian Floral” Collection