Singles’ Day is the biggest annual shopping event that is primarily celebrated in China on November 11th since back in 2009. Jack Ma, the founder of Alibaba, is responsible for establishing Singles’ Day as a worldwide shopping festival. It was actually single Chinese students of the Nanjing University who began celebrating Singles’ Day back in 1993. Since it celebrated on 11/11, it is also called “bare sticks day” since the ones look like four individual sticks. Today, it is more about shopping than one’s celebrating singledom. Whether they’re single or not, sneakerheads will have the choice to cop and rock an Air Jordan 4 next month on Singles’ Day.
Singles’ Day is a 24 hour-long event that begins on November 11th at midnight. In simpler words, Singles’ Day is somewhat of the Chinese version of Black Friday and Cyber Monday combined. Tmall, which is an online retail platform owned and operated by Alibaba, offers some really economical and reasonable discounts during this period. Last year, 14,000 brands offered discounts on their products and this figure also included 60,000 international brands as well. As for Jordan Brand, instead of discounts on Air Jordan releases 2018 that have already hit the shelves, they are offering sneakerheads all over the world reasonably-priced, brand new colorway of the Air Jordan 4.
This upcoming “Singles’ Day” colorway of the Air Jordan 4 is one of few that arrived at retailers this year, but plenty more will be hitting the shelves in 2019 for the model’s 30th anniversary. Apart from a shopping event, Singles’ Day is meant to be a day that is the opposite of Valentine’s Day, yet the uppers of this iteration are almost entirely covered in Fire Red, with some Black- and White-colored detailing. It is also equipped with Gum Rubber soles. Although you cannot see it in these photos, its uppers reportedly have a hidden layer underneath that will begin showing after some wear and tear.
This sneaker is apparently a part of the women’s Air Jordan releases 2018 from Jordan Brand’s Holiday collection for this year. This Air Jordan 4 NRG release will be making its retail debut on Singles’ Day, i.e. November 11th, at a price of $190.
Air Jordan 4 “Singles Day”
Fire Red/Summit White-Black
Release Date: November 11th, 2018
AV3914-600 | $190