Not too long ago, Fat Joe was in Dubai, shooting the recently released video for his 2016 single, Cookin’. The video features several of Joe’s fellow artists from Brooklyn, including his own son RysoValid as well as French Montana and Remy Ma. Fat Joe claimed that being in Dubai felt like being “inside a brick oven,” which makes sense since the video was shot in the desert in summer. Regardless, the song has become a hit in clubs and the video has been viewed more than three million times on YouTube. Stateside, Fat Joe has been busy restocking a bunch of Air Jordan sneakers New York City Sneaker Store.
On October 20th, Fat Joe shared a photo on his Instagram account (@fatjoe), which reveals his soon-to-be-opened sneaker store named “UP NYC.” Fat Joe even revealed all the details related to the launch of this new store. According to him, the location of UP NYC is 3806 Broadway New York, NY 10032 and it will open its doors to sneakerheads on November 5th. Joe also claims that his store will be “like a museum,” like a store within a store that will showcase deadstock, limited edition kicks as well. Above all though, he mentioned that many of the shelves would be lined with various retro Air Jordan colorways.
It seems that Fat Joe is living up to his promise that one of the highlights of UP NYC’s grand opening will be a massive Air Jordan restock. Some of the most coveted Jordan releases that arrived at retailers in the past few years will once again be available at Fat Joe’s new store. The Air Jordan sneakers that will be up on display at the store and available for coping include the Air Jordan 1 “Black Toe,” Air Jordan 2 “Wing It,” Air Jordan 4 “White/Cement,” Supreme x Air Jordan 5 “Desert Camo,” Air Jordan 6 “Maroon,” Air Jordan 11 “72-10,” Air Jordan 12 “Nylon,” Air Jordan 13 “Doernbecher,” and the Air Jordan 14 “Indiglo.”
This Air Jordan restock at Fat Joe’s UP NYC is scheduled to kick off at 10:00AM EST on November 5th. Therefore, sneakerheads wanting to get their hands on any of the above sneakers or others would want to be present there at 3806 Broadway on time.
Air Jordans Up NYC Restock