This year Jordan Brand has reached a very significant stage, considering that it has been 30 years since well-established and widely recognized brand came into existence. For Jordanheads like 23isBack readers, this is great because it will also mark the return of Jordan Brand’s renowned Air Jordan designs and models as a nod to their own success. Laser etching is apparently one particular design characteristic that has made an appearance on several Air Jordan pairs that hit the shelves on recent Jordan release dates 2015.
In the past, it was the Air Jordan 20 and the Air Jordan Dub Zero silhouettes that featured laser etching more often and most notably. Considering the fact that Jordan Brand is ensuring that both of these Air Jordan models make a comeback, it should be surprising that they end up inspiring sneaker customers to whip up their own customs pairs. Justin Heidrick, the man behind Justin Customs, is one such customizer who decided to use the Air Jordan 11 silhouette as a base for his creation in the form of this custom “Laser” iteration.
Despite the fact that the renowned sneaker model is still very discernable and recognizable, the mudguard portion that is covered by “Legend Blue” also sports freestyle graphics that have been laser etched into it. The rest of the upper is dressed up in a much lighter shade of the same blue hue, while a white midsole is sandwiched between the upper and the signature icy, translucent outsole of the Air Jordan 11.
The etched laser look had been introduced by Jordan Brand for the very first time on the Air Jordan 20. Several, “Laser” colorways of popular Air Jordan models have already arrived at retailers on recent Jordan release dates 2015. While this may not end up being a new jordans that 23isBack readers or other sneakers can get their hands on, but they are probably wishing they could add the Air Jordan 11 “Laser” Custom to their collection.