“What’s next for Jordan Brand?” This seems to be a question that tends to pop up every now and then. Apparently, the latest answer to this question would be strengthening their retail presence. Jordan Brand did just that recently by opening a brand new conceptual retail store in Los Angeles in partnership with Footaction. The store is located in the heart of the City of Angels on 620 South Broadway street. The store will target athletes, creative individuals and sneakerheads who are passionate about Jordan Brand, serving as a “retail and brand experience hub” for them. Many current and upcoming Air Jordan releases 2018 will likely be available there.
JumpMan LA, which is intended to “prepare the community for flight,” spans an area of 24,906 square feet. According to Larry Miller, the President of Jordan Brand, they chose to open this new store in Los Angeles since it is “a city of champions.” Furthermore, the city’s community has an undying passion for Jordan Brand, which was witnessed during the 2017 NBA All-Star Weekend. The store, which officially opened to public on October 20th, will cater to the champions of art, culture and sport, in addition to Jordan Brand’s loyal customers. Of course, like Jordan Brand’s previous conceptual retail stores of a similar nature, JumpMan LA has several attractions.
One of these attractions Twin Flight Lounges, which has a display of local artist features and tells the entire store of Jordan Brand. Another attraction is the Flight Lab equipped with “sports science,” where customers will be able to customize Jordan Brand’s products, and put them through diagnostic training and performance testing. Last but not least, there is a Flight Deck regulation size basketball court on the store’s rooftop where local Jordan Brand sponsored athletes and schools will be playing in the future. If you happen to reside in Los Angeles, perhaps you could visit JumpMan LA to have a look inside and cop upcoming Air Jordan releases 2018.