Based on the goal that Jordan Brand set in 2015, it could possibly end up being a $4.5 billion company four years later, by 2020. Ever since last year, Jordan Brand has been endeavoring to achieve that goal and one particular effort that was made in this regard was taking the step to target one of its largest consumer demographics, the female sneakerheads. Perhaps one of the most noteworthy Girls’ Jordan release of this year until now was that of the Air Jordan 12 GS “Dynamic Pink.” However, later this year Jordan Brand had also dropped its Heiress Collection, which is now being revived.
It was in early May when Jordan Brand unveiled its latest sneaker collection, which was dubbed the “Heiress” Collection for being targeted at its female consumer demographic. This girls-exclusive collection included colorways of the Air Jordan 1 Retro High, Air Jordan 10 Retro, Jordan Reveal and the Jordan Jasmine, a model named after Michael Jordan’s daughter. All of these sneakers from the collection were made up of premium leather, which was dressed up in a Black and Pearl color scheme, while they also featured Gold-colored detailing and distinctive inner tongue tags. The “Heiress” Collection had eventually hit the shelves on May 7th.
Dino Hatfield (@BALTsneakerShow) was the first to provide some details about this year’s “Heiress” Pack from Jordan Brand. According to Dino, this new, upcoming “Heiress” Pack will consist of an Air Jordan 1 and an Air Jordan 11. Instagram user @mickijae has even shared the very first photo of the Air Jordan 1 iteration and Dino is certainly right about both sneakers being made up of velvet. This Air Jordan 1 features Red-colored velvet uppers with Gold-colored detailing.
Dino has also reported that the maximum size that bother these sneakers will be available in will be 9.5. The only thing that even Dino did not mention in his tweet and even Jordan Brand has not announced yet is when the 2016 “Heiress” Pack will make its retail debut.
Air Jordan 1 Retro High GS “Heirness”
Release Date: December,2016
832596-640 | $