Jordan Brand’s Air Jordan 33 Was Finally Officially Unveiled On September 20th 2018

As was being heavily speculated, Jordan Brand did indeed unveil the Air Jordan 33 on September 20th, 2018. The unveiling of Jordan Brand’s latest signature basketball sneaker model also marks the introduction of Nike’s revolutionary “FastFit” technology. According to David Creech, Jordan Brand’s Vice President of Design, the Air Jordan 33 is inspired by space flight suits and therefore, features visible technological features. The Air Jordan 33 has been designed by Tate Kuerbis, who seems to have succeeded in ensuring that the sneaker functions and looks similar to space suits.Since the Air Jordan 33 is equipped with FastFit technology instead of a traditional lacing system, taking it on and off will apparently be a lot easier. According to Jordan Brand, its heels and tongues feature loops, making it easier for wearers to slip their feet in. The forefoot “PULL” elastic band can be tugged to tighten the cables that are a part of the FastFit system, which will “lockdown” each shoe around the wearer’s feet. To remove the Air Jordan 33, the cables can be easily released by pulling the side loops. In addition to making it easier put on and take off the sneaker, this process will also make it easier to adjust the sneaker’s fit during a basketball game.

Despite it futuristic design, the heel tabs of the Air Jordan 33 feature the traditional “Nike Air” branding. Its tongues appear to be considerably larger and an equally large “Jumpman” logo can be spotted over each of them. Furthermore, its soles consist of Jordan Brand’s latest carbon plate Flight Speed technology, the same as Nike’s Zoom VaporFly 4%, and each sole is also equipped with Zoom Air unit. Jordan Brand’s latest signature model will be debuting among next month’s Air Jordan releases 2018. It has been confirmed the launch of the Air Jordan 33 will take place on October 18th on Jordan.com and at select retailers worldwide.

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