Jordan Brand has teamed up with Travis Scott for the promotional campaign of the Air Jordan 33. As a part of this campaign, a “Principal Scott: Class of XXXIII” promotional video was recently published on the “Jordan” YouTube account. Hash-tagged “#PrepareToFly,” Travis Scott appears in this promo vignette uttering motivational phrases like “Welcome back players,” “This year is your year,” and “And you need to get yours.” In addition to promoting the debut of the Air Jordan 33, the whole theme of the video is to encourage and welcome the senior class of high school basketball players of 2018. You may watch the video by clicking the link below.
In case you are wondering, the song playing in the video is “Stargazing” from Travis Scott’s recent third studio album, Astroworld. As you may have figured out, Travis Scott is playing the role of high school principal as he welcomes the Class of XXXIII, but the focus of the vignette is one the young high school basketball players. The Air Jordan 33 “Future Flight” can also be spotted throughout the video. It is scheduled to make its retail debut on October 18th, 2018 at a price of $175.
The Air Jordan 33 has actually already debuted in China. It hit the shelves there on October 1st. Of course, Jordan Brand’s Holiday Season Collection of Air Jordan releases 2018 will include a number of other upcoming colorways of their latest signature model, namely the ones below.
The Air Jordan 33 “Visible Utility” will make its retail debut on November 1st, 2018.
The Air Jordan 33 “Guo Ailun” PE will make its retail debut on November 11th, 2018 but exclusively in China.
Last but not least, the Air Jordan 33 “Utility Blackout” will make its retail debut on November 29th, 2018.
As you can see above, there is even an Air Jordan 33 “Tar Heels” PE, but unfortunately, it is exclusively for family and friends, and for the members of the University of North Carolina basketball team.
Once they do end up arriving at select retailers and via the Nike SNKRS app, they are all going to be available at the same price of $175.