Jordan Brand Will Drop This “What is Love?” Pack On Chinese Singles’ Day

Michael Jordan’s debut in the NBA back in 1984 had heralded new era of innovative and unique marketing. A particular commercial from 2003 titled “What is Love?” is one such example that is not a mere commercial, rather it elucidated and illustrated Michael Jordan’s brilliance to all those who had never seen him play. The footage in the commercial accentuates and highlights the entirety of MJ’ career, from his rookie days to the final moments when he was playing as a member of the Washington Wizards. Inspired by that commercial, Jordan Brand has unveiled a “What Is Love” Pack that includes two Air Jordan 13 colorways.

air-jordan-13-what-is-love-pack-2The 2003 “What Is Love” commercial even answers the titular question with “Love is playing every game as if it’s your last,” which is indeed what Michael Jordan had done throughout his career. At the same time, the collection is also being referred to as the “Perfect Match” Pack. This is likely because it is arriving on Chinese Singles’ Day, and because it contains one Air Jordan 13 iteration for men and one for women. Guanggun Jie or Singles’ Day is the Chinese equivalent of Black Friday. In fact, it is relatively much bigger than the Western shopping event that takes place in late November.

The nearly all-Red-colored Air Jordan 13 “Chinese Singles Day” had already been unveiled back in September, but now it turns out that this sneaker is actually a part of a collection. The men’s iteration has predominantly Gym Red-colored full-grain leather with Black-colored detailing throughout. The Black-colored leather overlays above the midsoles have also been designed to wear off to reveal panda-themed camouflage graphics. The feminine women’s rendition is almost entirely Turquoise-colored, while White appears over the soles units. Along with featuring matching circular “23” hologram logos, these two sneakers will also be accompanied by two different Black-colored T-shirts featuring varying panda illustrations at the front.

air-jordan-13-what-is-love-pack-3Whether sneakerheads call it the “Perfect Match” or the “What is Love?” Pack, it is on its way to retailers this month. As mentioned, this collection will hit the shelves on Chinese Singles’ Day, i.e. November 11th, and this release will reportedly be an Asia- or China-exclusive.

air-jordan-13-what-is-love-pack-4Air Jordan 13 “What Is Love” Pack
Gym Red/Black
Release Date: November 11th, 2016
888164-601 | $

air-jordan-13-what-is-love-pack-5Air Jordan 13 GS “What Is Love” Pack
Release Date: November 11th, 2016
888165-322 | $



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