Jordan Brand has already set up retail locations in Chicago, Dubai, Hong Kong and Paris. The latest city that is now home to Jordan Brand’s latest location is none other than Toronto, Canada. Toronto is already widely recognized because of its thriving fashion culture, but another reason Jordan Brand likely chose it is because it is also a popular tourist destination. Moreover, it also happens to be the home city of both the Toronto Raptors and Drake, one of the leading Jordan Brand ambassadors at the moment. No wonder, the opening of this new Jordan Brand retail location also marked the retail debut of the OVO x Jordan Trunner.
306 Yonge Street, the location of this new retail location, is also where Jordan Brand’s highly successful pop-up store was located. Jordan Brand launched the pop-up store back in February 2016 during the NBA All-Star Weekend of that year. Along with Air Jordan and other retro basketball sneakers, locals and tourists can also shop for Toronto-themed apparel as well as customized clothing and shoes at the location. In fiscal 2016, Jordan Brand’s revenue was twice that of Nike Basketball, after rising to $2.8 billion, and following the opening of this brand new store, it can be expected to rise further by fiscal 2017.
Jordan Brand’s 306 Yonge location is situated at Dundas and Yonge, in the heart of downtown, which is the heart of Toronto. Of course, Jordan Brand is known for dropping major sneaker releases during such huge in-store retail events and this one was no different. Thus, for the big of opening of 306 Yonge, Jordan Brand unexpectedly unveiled the OVO x Jordan Trunner, designed in collaboration with Drake. This exclusively iteration of Jordan Brand’s signature running and training shoe was dressed up in a combination of Black, Gold and White, while its heels featured the “OVO” owl branding.
The opening of Jordan Brand’s 306 Yonge took place on May 27th at 6:23 AM ET, a nod to Toronto’s “The 6” nickname and to Michael Jordan’s iconic “23” jersey number. As mentioned, the OVO x Jordan Trunner was a surprising and unexpected release, which was exclusively available at the 306 Yonge retail location.
OVO x Jordan Trunner LX
Release Date: May 27th, 2017
AH9110-023 | $190