The origin of Nike’s “What The” series can be traced back to skateboarding, but soon it became a part of basketball as well, and eventually even found its way into soccer too. Each of Nike’s “What The” sneakers has always been a hybrid with a mixed and matched combination of various colorways, inspirations and themes. Much like Jordan Brand’s Spizike, the “What The” series has been one of Nike’s most most recognizable and Nike has made use of the concept rather excessively. While Nike intends to give the Mercurial Superfly the “What The” treatment, Jordan Brand also has a “What The” sneaker in the works.
The “What The” concept had first been introduced by Nike Skateboarding back in 2007 with the Nike SB Dunk Low and back then, no one would have guessed that soon enough even Nike Basketball would adopt this concept. Most recently, i.e. in 2015, Nike celebrated the Air Max 95’s 20th anniversary with the release of two “Greedy” colorways, which were basically “What The” variations of the model. This year, Nike just dumped a total of 18 different hues on its Mercurial Superfly cleats, drawing inspiration from history of this series. Of course, it does not seem that Jordan Brand’s “What The” sneaker will be so extreme.
It was back in March when rumors had begun spreading that Jordan Brand was supposedly working on a “What The” iteration of the Air Jordan 1. These rumors were followed by Photoshop creations that provided some idea of what the sneaker could actually look like. Yet, know one really knows what the Air Jordan 1 “What The” is actually going to look like because an actual photo of the kicks has not surfaced yet. However, it will apparently draw inspiration from various iconic Air Jordan 1 colorways. Based on the photo featured above from Foot Locker Europe, the Air Jordan 1 Retro High OG “What The” is indeed arriving and it will apparently make its retail debut on November 28th. This means that it will join the Air Jordan 3 “Cyber Monday.”
Air Jordan 1 “What The”
Release Date: November 28th,2016
555178-010 | $