There is no doubt about it and every Jordan releases that arrives is living proof of Jordan Brand’s continued and never ending successes. Even though Jordan Brand frequently drops GG and GS sneakers, male consumers have always been their target audience and focusing on this demographic is the reason they have been so successful. However, that does not mean that Jordan Brand cannot achieve the same level of success if they cater equally to women as well. In fact, Jordan Brand intends to hopes to earn twice as much by 2020 as they currently are by doing just that.
Not only is Jordan Brand expected to start dropping an equal number of sneakers for women as they do for men, they also intend to introduce more releases specifically designed for sports other than basketball. For instance, they plan to craft more athletic footwear for football falls and running enthusiasts.
Mark Parker, the chief executive of Nike, has admitted that Jordan Brand is currently “one-dimensional” and Jordan Brand is apparently going to change that by giving consumers more choice in the near future. However, there are also concerns that Jordan Brand may grow weak if they divert their attention from basketball to other sports.
On the other hand, Nike has been successfully leading the way when it comes to athletic footwear for women. Jordan Brand really needs to start making women’s footwear if they wish to find a place on that list. Currently, the only option that women have is to cop Air Jordan sneakers in men’s or children’s sizes that they can fit into. However, they are not inherently women’s shoes.
According to speculation, if every other Jordan release date 2015, 2016 and so on ends up being targeted at women, Jordan Brand could earn up to $4.5 billion by 2020. Of course, Jordan Brand will not let this opportunity slip, but at the same time, there are also concerns that they may lose the favor of their dominant male demographic.