The NikeCourt Flare was designed exclusively for Serena Williams back in 2015. It was designed to be a lightweight, minimalistic and stable tennis shoe model. The concept of the silhouette came from the idea to offer Selena tennis footwear that would offer her unhindered and unprecedented mobility. The NikeCourt Flare feels like an extension of the feet when worn, which is the reason it has elongated neoprene ankle cuffs that offer stability and respond to the movement of the wearer. Selena Williams won her 23rd grand slam title at the Australia Open, she is being honored with the release of three NikeCourt WMNS Flare Air Jordan 1 colorways.
Selena Williams has been associated with Jordan Brand and Nike since back in 2004. Her signature NikeCourt Flare model, which is also a part of the collection gifted to her, was designed by Aaron Cooper. Inspiration for the low-top profile of the silhouette was drawn from Nike Kobe Elite versions that had been introduced by then. Black and Pink happen to be Selena’s favorite colors, so she received two different iterations of the NikeCourt Flare Air Jordan 1. One of them is dressed up in a “Bred” color combination as a nod to the Air Jordan 1, while the other sports a Black and Pink color scheme.
However, as mentioned, the collection also contains an Air Jordan 1 pair as well that is dressed up in the same color combination as one of the included NikeCourt Flare Air Jordan 1 renditions. A majority of the sneaker’s smooth leather uppers are dressed up in sleek Black, while its ankle collars, heels, Nike “Swoosh” logos and toe boxes are covered in Pink. The Jordan “Wings” logo can be clearly spotted, but its tongues feature Selena’s logo and the “23” present near the heels is a reference to her 23rd Major Title win.
Jordan Brand’s entire “Serena Williams” footwear collection arrived at selected Nike stores on January 28th. Furthermore, the retail debut of the NikeCourt Flare Air Jordan 1 colorways took place in Japan, the United States and Western Europe on January 30th. The Air Jordan 1 Retro High included in the collection is actually a GG-/GS-sized sneaker that also became available on January 30th.
Serena Williams x Jordan collection