Jordan Brand Brings Back The Classic Infrared Hue On The Super.Fly 2017

The origins of Jordan Brand’s and Nike’s combined “Infrared” colorways can be traced back to 1990 when the the Air Max 90 “Infrared” was whipped up by Tinker Hatfield. Over the years, the Air Max 90 has undergone tremendous evolution, from numerous variations of the model to that moment in time when its original colorway officially received its “Infrared” nickname. The Air Max 90 is a classic and historic silhouette, and if it was not for it, the Infrared would not be such a significant color as it is today. In fact, rather unexpectedly, the Super.Fly 2017 seems to be receiving the “Infrared” treatment.

The hex color code for Infrared is “FF2247,” and of course, the most noteworthy sneaker it has appeared over is none other than the Air Max 90 from 1990. Infrared happens to be a color that is quite eye-catching and it makes heads turn. As mentioned, it is one of the most significant colors in the history of sneakers. It also happens to be a clean and consistent color. A sneakerhead can wear a sneaker featuring Infrared with just about anything. Over the years, the color has often been specifically used to draw attention towards a certain area of a sneaker, which makes perfect sense.

The Jordan Super.Fly 2017 colorway that will be joining upcoming Jordan releases 2017 is officially being referred to as “Black/Black-Infrared 23.” It cannot be denied that the classic Infrared color has not made an appearance on any of Jordan Brand’s recent releases, but that is no longer the case. The nubuck uppers of this sneaker are dressed up entirely in sleek Black, while its midsoles containing the latest React foam cushioning from Nike, feature a glossy Black finish. It is the outsoles of this sneaker that are completely covered in Infrared.

In case sneakerheads were wondering when Jordan Brand would once again drop a sneaker featuring Infrared, now is their chance to cop a pair. This Super.Fly 2017 “Black/Black-Infrared 23” has even already made its international retail debut, while it will arrive at stateside Jordan Brand retailers on August 3rd, 2017.

Jordan Super.Fly 2017 Infrared 23
Black/Black-Infrared 23
Release Date: August 2017
921203-024 | $140

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