Back in December 2013 it was revealed that Drake had signed up with Jordan Brand as a member of their artist team. Soon after, several of his OVO-themed sneakers were teased and finally in January 2014, sneakerheads got a detailed look at the Air Jordan 10 Retro “OVO.” This year in April, a Los Angeles-based OVO pop-up store marked the very first yet limited retail debut of sneaker and not many were able to get their hands on it. Fortunately, all those were not able to make it to Los Angeles now have a second chance since the Air Jordan 10 Retro “OVO” will now be globally released on one of the upcoming Jordan release date 2015.
Perhaps the most surprising aspect regarding the earlier release of this Air Jordan 10 iteration was the fact that Jordan Brand did not make an official announcement about the sneaker’s arrival. Many collectors had actually been saving up so they could get their hands on this sneaker and once it hit the shelves unexpected, they had to face quite a lot of disappointment. All pairs sold out as soon as they had become available and many have speculated that the sneakers were intentionally dropped without word to prevent over-enthusiastic collectors from camping outside the pop-up store.
This OVO-themed Air Jordan 10 has an upper that is made up of premium leathers as a result of which this entire sneaker sports an off-white appearance. The sneaker also features matching pure white laces and midsole. The tongue sports the Jordan 23 logo, the heel sports the Jumpman logo, and the insole sports the trademark OVO Owl logo. Last but not least, a speckled translucent outsole adds the finishing touch.
Just recently, the special retail packaging containing the Air Jordan 10 “OVO” was also unveiled, which itself is an all-white box featuring a gold foil Jordan Jumpman and OVO Owl. While sources have been claiming that the sneaker already hit the shelves on August 1st, an official tweet by Jordan Brand announces that its release has been pushed to one of the September Jordan release dates, specifically September 12.