Kevin Ma, an avid Chinese sneakerhead, established Hypebeast as a streetwear blog 11 years ago. For those who do not know what the word “hypebeast” means, it basically refers to someone who is always chasing after new trends. Back in April 2005 when the blog was being hosted on Blogger, Hypebeast served as an online journal where Kevin published posts about clothing, fashion, sneakers and other interests. Today, Hypebeast exists an IPO, all thanks to monetization of its blog and its digital store HBX, which was launched in 2012. With the Holiday Season 2016 underway, HBX is offering sneakerheads another chance to grab the Air Jordan 1 OG “Banned.”
Hypebeast managed to achieve the status of an IPO through the decent advertising revenue that it generated. In fact, HBX was also launched utilizing that revenue and today, more than 8,000 products from a variety of brands, including adidas, A.P.C., Maison Kitsune, Marni and Rick Owens, are generally available at the store. Even though Hypebeast’s headquarter is located in Hong Kong, the website generates 51% of its revenue from the United States. Back in 2015, Hypebeast managed to generate revenue worth $99 million through HBX. Kevin has also claimed that customers end up buying products off HBX after reading about them on the Hypebeast website.
Jordan Brand recently dropped the Bred-themed Air Jordan 1 OG “Banned” on September 3rd and each pair of the sneaker retailed at a price of $160. Fortunately, sneakerheads now have another opportunity to own a pair of the Air Jordan 1 OG “Banned” during this Holiday Season. In a way, this can somewhat be considered a restock. The only difference is that sneakerhead hoping to cop a pair will have to take part in the raffle being hosted on HBX. The raffle began on December 7th and it will end on December 9th.
There is still nearly a day left for sneakerheads to be able to add the Air Jordan 1 OG “Banned” to their sneaker collection. They can enter the raffle on HBX.com by providing their personal detail and answering a simple question.
Air Jordan 1 “Banned”