DJ Khaled is known for being an avid sneaker collector and sneakerhead. Apart from having teamed up with sneaker retailers like Champs Sports and Zappos in the past, DJ Khaled has always had close ties with Jordan Brand as well. That is why DJ Khaled’s sneaker hauls often include Jordan releases that have not even arrived at retail shelves yet. However, 2017 has marked the first time that DJ Khaled has received his very own player exclusive colorway of the an Air Jordan model. The silhouette that Jordan Brand has chosen for DJ Khaled’s first PE is the Air Jordan 3 and the colorway has been nicknamed “Grateful.”
Recently, DJ Khaled was at Stadium Goods in New York City for a #FanLuv meet and greet, where he revealed that he is collaborating with Jordan Brand for the very first time. Thus, it has taken 15 years for DJ Khaled and Jordan Brand to team up to design a player exclusive sneaker. According to DJ Khaled, the Air Jordan 3 is his favorite model from Jordan Brand’s line of signature sneakers. Apparently, DJ Khaled was already planning to design an Air Jordan 3 PE for the past 4 to 5 years.
While this Air Jordan 3 PE iteration is definitely recognizable, it still appears quite unique because of its tumbled leather uppers that are dressed up in a vibrant Red hue. DJ Khaled claims that he chosen Red as the primary hue as a result of drawing inspiration from the color schemes of the Chicago Bulls and the Miami Heat. “The words WE ARE THE BEST,” which is the name of DJ Khaled’s record label, is also featured over the heel tabs. Some of DJ Khaled’s most famous social media hashtags, such as #GRATEFUL, #blessup, #jumpman23, #majorkey, #stillinthemeeting, can also be spotted throughout the sneaker.
Knowing that this is a player exclusive, many sneakerheads are probably not assuming they will be able to cop a pair and indeed this sneaker will not be available, at least not as a general release. However, sneakerheads who really wanted to add the Air Jordan 3 PE “Grateful” to their collection were given an opportunity to potentially win a pair simply pre-ordering a copy of DJ Khaled’s Grateful album.
DJ Khaled Air Jordan 3 Grateful PE