Tag Archives: What Is Love
Jordan Brand Will Drop This “What is Love?” Pack On Chinese Singles’ Day

Michael Jordan’s debut in the NBA back in 1984 had heralded new era of innovative and unique marketing. A particular commercial from 2003 titled “What is Love?” is one such example that is not a mere commercial, rather it elucidated and illustrated Michael Jordan’s brilliance to all those who had never seen him play. The footage in the commercial accentuates and highlights the entirety of MJ’ career, from his rookie days to the final moments when he was playing as a member of the Washington Wizards. Inspired by that commercial, Jordan Brand has unveiled a “What Is Love” Pack that includes two Air Jordan 13 colorways. Continue reading Jordan Brand Will Drop This “What is Love?” Pack On Chinese Singles’ Day