In addition to releasing new Air Jordan releases 2018 before the year ends, Nike recently hired a new President for Jordan Brand. Until recently, Larry Miller was the President of Jordan Brand. In fact, just last year he shed light on the challenges involved in keep Jordan Brand at the top and relevant. Apparently, Jordan Brand’s biggest challenge has been to familiarize young consumers with Michael Jordan’s legacy and stay connected with them. He also mentioned the fact that the Air Jordan re-sale market has dwindled. Hopefully, Jordan Brand’s recently hired, new President will help further establish it as a premium brand and deepen its connections with its consumers.