Some of this year‘s Air Jordan releases 2018 just got restocked on the Nike SNKRS app via the Jordan Reserve program. Nike introduced the Jordan Reserve program back in August. It was devised as a means to reward Jordan Brand’s loyal customers in specific cities, who happen to use the Nike SNKRS app. The program was launched in Detroit city and in order to unlock “Air Access,” sneakerheads had to visit the local Nike Community Store. Similar to the iOS-only SNKRS Stash, the SNKRS Cam has to be used at a special, specified location in order complete a purchase made via the Jordan Reserve program.
It is finally time for Jordan Brand‘s Air Jordan releases 2018 for Black Friday to hit the shelves and there are actually two of them. In addition to the Air Jordan releases, Nike is having its own Black Friday 2018 Sale that you may check out by clicking here. As a part of this sale, you will get 25% off on select apparel and footwear styles. In order to get the discount on these select styles of products, all you will have to do is use the promo code “ THANKS “ when checking out from Nike.com. Following are Jordan Brand’s two 2018 Black Friday releases.
In addition to releasing new Air Jordan releases 2018 before the year ends, Nike recently hired a new President for Jordan Brand. Until recently, Larry Miller was the President of Jordan Brand. In fact, just last year he shed light on the challenges involved in keep Jordan Brand at the top and relevant. Apparently, Jordan Brand’s biggest challenge has been to familiarize young consumers with Michael Jordan’s legacy and stay connected with them. He also mentioned the fact that the Air Jordan re-sale market has dwindled. Hopefully, Jordan Brand’s recently hired, new President will help further establish it as a premium brand and deepen its connections with its consumers.