Jordan Brand and SoleFly have collaborated quite a few times in the past, and news of their latest collaboration began spreading earlier this year in March. Pictured here on 23 is Back is an Air Jordan 3 pair that Carlos Prieto, Michael Jordan’s brother in law and SoleFly’s owner, was spotted wearing. It became evident that a Jordan Brand project was underway with SoleFly with a release date among the upcoming Jordan release dates 2014. Since a scratch off theme was featured by the pair, so that is how it became dubbed Jordan 3 “Lotto.”
In the artwork for the SoleFly x Air Jordan 3 collaboration, a lottery ticket is depicted being scratched by a coin. The coin is a dime, which is relevant, since many other shoes are measured against Jordan 3. However, the artwork is also a literal depiction of the fact that a lucky winner (or winners), out of those who sign up at SoleFly’s website, will receive this pair.