Tag Archives: Hype
There Seems To Be A Lot Of Hype & Mystery Surrounding Jordan Brand

Justin Timerlake’s performance did not hit the mark, but for Nike and Jordan Brand, it was a win-win situation. Along with his camouflage attire, JT was laced up in an Air Jordan 3 iteration, which is now being referred to as the “JTH,” i.e. (Justin Timberlake/Tinker Hatfield). It is the same iteration inspired by the sketches Tinker had originally drawn when he was designing the Air Jordan 3. Apparently, Nike paid $2.86 million for Justin to rock the pair during his performance, which now has a resale value of almost $2,500. This is apparently not the only source of hype that has been surrounding Jordan Brand though. Continue reading There Seems To Be A Lot Of Hype & Mystery Surrounding Jordan Brand