Tag Archives: Chinese Singles Day
Jordan Brand Will Drop This “What is Love?” Pack On Chinese Singles’ Day

Michael Jordan’s debut in the NBA back in 1984 had heralded new era of innovative and unique marketing. A particular commercial from 2003 titled “What is Love?” is one such example that is not a mere commercial, rather it elucidated and illustrated Michael Jordan’s brilliance to all those who had never seen him play. The footage in the commercial accentuates and highlights the entirety of MJ’ career, from his rookie days to the final moments when he was playing as a member of the Washington Wizards. Inspired by that commercial, Jordan Brand has unveiled a “What Is Love” Pack that includes two Air Jordan 13 colorways. Continue reading Jordan Brand Will Drop This “What is Love?” Pack On Chinese Singles’ Day

Chinese Shoppers Will Get To Celebrate Singles Day With This Air Jordan 13

For readers who are not from China or are simply unaware, China has a consumer holiday called Singles Day. It can be regarded as the Chinese equivalent of Black Friday because it happens to be one of the biggest annual online shopping day in the world. Back in 2014, Chinese consumers had spent 6 billion pounds in merely 24 hours, just by shopping through China’s leading online marketplace company, Alibaba. It is not unusual for Jordan Brand to drop kicks in commemoration of Chinese holidays and occasions. However, this is apparently the first time Jordan Brand has acknowledged this Chinese consumer holiday with a special Air Jordan 13 colorway. Continue reading Chinese Shoppers Will Get To Celebrate Singles Day With This Air Jordan 13