Next month it will twenty-six years since one of history’s most famous commercials aired on television for the very first time. It was the “Be Like Mike” commercial for Gatorade. Sneakerheads reading this who were actually around at that time perhaps even remember the commercial’s jingle. The story of how the commercial came to be is as famous as the commercial itself, even though it has not been told much. Not too long ago, sneakerheads learned about the Air Jordan 6 colorway inspired by the commercial. Turns out that there are actually two Air Jordan 6 “Gatorade” versions and only one of them will join Jordan releases 2017.
Michael Jordan had just won his first NBA championship when Gatorade nabbed Michael Jordan from Coca-cola. In fact, it cost them $13.5 million dollars to have Michael Jordan appear in their commercial and be an official endorser of Gatorade. Bernie Pitzel, the advertising executive of Gatorade at the time, came up with the lyrics for the “Be Like Mike” commercial while seated at an Italian restaurant. Of course, the commercial was a huge success and people all over the globe fell in love with the song. Originally though, the commercial was to feature Michael Jordan’s best highlights, but that idea was scrapped.
Following reports of an Air Jordan 6 “Gatorade” colorway on its way, the sneaker was believed to have green-colored synthetic suede uppers paired with bright orange-colored accents. This pair was actually present at the Nike World Headquarters and probably still is, but it is actually just a sample. The actual Gatorade-themed sneaker that will be joining upcoming Air Jordan releases 2017 actually looks very different. Inspired by the colors of the Gatorade logo, the sneaker is largely dressed up in a combination of Orange and White in color-blocking the same as the model’s classic “Carmine” colorway from 1991. The sneaker also features Green-colored detailing and inner side of each tongue features the embroidered words “If I could be.”
So, the Air Jordan 6 “Gatorade” really will be making its retail debut this year, but apparently it is not the sneaker that it was initially believed to be. However, precisely when this Air Jordan 6 “Gatorade” version will arrive at retailers is yet to be announced.