It was back in 1989 when Jordan Brand originally released the Air Jordan 4 “White/Cement.” It became quite popular after Michael Jordan began lacing up in it that year. Another reason behind its widespread popularity at the time was that it appeared in Spike’s comedy-drama film, Do the Right Thing. The “White/Cement” colorway was also seen in the Air Jordan 4 television commercial spot named “Rappin’,” in which Spike Lee portrayed his famous character, Mars Blackmon. By now, you’re probably wondering if the colorway is returning to join this year’s Air Jordan releases 2018. The Air Jordan 4 featured here is actually a sample similar to the original “White/Cement.”
A Brief History Of The Air Jordan 4 “White/Cement”
Just a year after its original release, the Air Jordan 4 “White/Cement” was re-released in retro form back in 1999. Having not achieved much success since 1994, it was the release of the Air Jordan 4 Retro “White/Cement” that gave the retro market new life. However, the 2012 retro version of the colorway was disappointing due to featuring a different shade of Grey and different, larger speckles on the heel tabs, midsoles and wings. Finally though, Jordan Brand once again brought back the Air Jordan 4 “White/Cement” in retro form in 2016, but this time it was “remastered” to resemble the original, complete with the “Nike Air” branding.
A Never-Before-Seen Air Jordan 4 Sample From 2006
Designed back in 2006, the Air Jordan 4 colorway you see here is indeed a sample and it does somewhat resemble the OG “White/Cement” iteration of the model. Of course, the cement print overlays are absent. Instead, it appears to have plain White uppers, while its heels, laces, midsoles and metal waffle eyelets are covered in Black. Additionally, its tongues feature a Red-colored “Jumpman” logo with “Flight” in Yellow embroidered beneath it. Its soles are also dressed up in a combination of Black and White. Of course, this sample iteration will not be joining upcoming Air Jordan releases 2018, so you will not be able to cop a pair.